Chipotle’s 2026 Strategy: Why the Wealthy are Obsessed
The core of Chipotle’s new strategy, Chipotle’s 2026 Strategy: Why the Wealthy are Obsessed, is a move away from mass-market discounting. CEO Scott Boatwright revealed a surprising statistic: 60% of Chipotle’s core customers now earn more than $100,000 annually. Instead of offering deep discounts to attract price-sensitive diners, the company is leaning into this “higher-income, … Read more
