Secret Recipe is one of the finest, well-established cafés that have revolutionized the casual dining and confectionery industry in Southeast Asia. The company was established way back in 1997 in Malaysia. Ingeniously, it created an upscale café concept where luxury indulgence is the order of the day without compromising on affordability. Renowned for its world-class collection of gourmet cakes and fusion food items, the café is ideal for all types of social events, due to its modern décor and environment. With a network of over 440 outlets spread across major cities in Asia, the Secret Recipe menu with prices is a market leader.
Secret Recipe Menu With Prices
Appetizers
| Nigerian Beignets | $2.50 |
| Samosa | $3.00 |
| Chicken Pie | $2.00 |
| Meat Pie | $2.00 |
| Chicken Kebab | $3.00 |
| Sausage Roll | $1.50 |
| Egg Roll | $1.50 |
| Stick Meat | $1.50 |
| Nigerian Egg Roll | $2.00 |
| Snails | $15.00 |
| Chin Chin | $1.00 |
| Scotch Egg | $2.50 |
| Beef Suya | $2.00 |
| Chicken Suya | $2.00 |
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Bundles
| Plantain With Egg Stew Bundle | $15.00 |
Rice Plates
| Jollof Rice | $13.00 |
| Coconut Rice | $13.00 |
| Fried Rice | $13.00 |
| White Rice & Stew | $13.00 |
| Plantain | $13.00 |
Soup
| Eguis Soup | $13.00 |
| Efo Riro | $13.00 |
| Ogbono Soup | $13.00 |
| Okra Soup | $13.00 |
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Speciality Dishes
| Moi Moi | $2.00 |
| Fish | $12.00 |
| Pepper Soup With White Rice | $12.00 |
| Porridge | $13.00 |
| Ayanmese | $13.00 |
| Ewa Agonyin | $12.00 |
| Gbegiri & Ewedu | $ 15.00 |
| Yam | $12.00 |
| Fried Yam With Platain And Sauce | $15.00 |
| Peppered Gizzard | $10.00 |
| Assorted Meat Plate | $10.00 |
American
| Wings, Fries & Drinks | $7.00 |
Drinks
| Soda | $1.00 |
| Chapman | $3.50 |
| Bottled Water | $1.50 |
| Malt | $2.00 |
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Disclaimer: Menu items and prices on this website are for reference only and may not reflect current offerings. Please check with the restaurant for the latest updates.
Secret Recipe Important Links
Here are a few handy Secret Recipe links we’ve picked out for you.
| Secret Recipe Official Website | Click Here |
| Secret Recipe Menu | Click Here |
| Secret Recipe Locations | N/A |
| Secret Recipe Franchise Info | N/A |
| Secret Recipe Careers | Click Here |
| Secret Recipe Order Online | Order Here |
Secret Recipe Social Media Profiles
Follow Secret Recipe on social media to stay in the loop with their latest news and updates.
| Secret Recipe Facebook | Click Here |
| Secret Recipe Instagram | Click Here |
| Secret Recipe Twitter | Click Here |
| Secret Recipe Youtube | Click Here |
| Secret Recipe LinkedIn | N/A |
| Secret Recipe Pinterest | N/A |
Secret Recipe Contact Details
Looking to connect with Secret Recipe? Check out their contact information and drop them a message.
| Secret Recipe Corporate Office Address | N/A |
| Secret Recipe Address | N/A |
| Secret Recipe Phone Number | N/A |
| Secret Recipe Contact Page | Click Here |
History
The delightful history of Secret Recipe dates back to 1997 when innovative entrepreneur Dato’ Steven Sim founded the first café branch in SS2, Petaling Jaya, Malaysia. In an era where the choice of desserts locally available was limited to traditional street food stalls or very expensive dessert shops from hotels, Sim saw a great opportunity in the creation of a lifestyle café that would appeal to middle-class customers. It was his dream to create a comprehensive dining concept that could offer premium gourmet Western desserts in addition to Asian fusion meals.
In order to ensure trust and inclusiveness in all regional communities for future growth, the company became one of the first significant cafés to acquire Halal certification from JAKIM and maintain stringent hygiene measures throughout its production line. The dedication to high quality led to the adoption of a rapid international franchise business model. In 1999, the company launched itself in Singapore and gradually began operating in Indonesia, Thailand, Brunei, the Maldives, and Bangladesh. The enormous success of the company became well-known worldwide in 2014 when the international company Fosun Capital invested millions of dollars in the company and became its second-largest owner. Currently, the corporation manages an extensive logistics network, ensuring the same level of quality in hundreds of bustling shopping centers worldwide.
Why It Is Famous
The Secret Recipe enjoys worldwide popularity because of its unique range of high-quality gourmet cakes which keep raising regional bar standards when it comes to baking. The true star of every single display case is their world-famous Secret Recipe cake range that comprises such famous cakes as the luxurious Chocolate Indulgence, the extremely creamy New York Cheesecake, and the luxurious Marble Cheese. Having received its first prestigious award – the Best Cheesecake Award – the company constantly adds health-oriented items to its dessert range, such as trans-fat-free, high fiber cream cheese, and sugar-free chocolate moist cakes.
Besides being a leader in the field of baking, the multifunctional Secret Recipe menu made its legend through perfectly implementing a unique fusion dining system throughout the whole day. They do not limit themselves to desserts but cook huge portions of comfort dishes, such as top-class Tom Yum noodles, Irish lamb stew, crispy chicken cordon bleu, and classic bowls of laksa. Due to this structure of the menu, the cafe becomes a natural choice for birthday celebrations of families, business meetings in the afternoon, and weekend dinners. With reasonable price levels, a nicely illuminated interior, and instant online order services, the company provides millions of customers with an enjoyable lifestyle experience.
FAQ’s
While they offer meat-free dishes, strict vegetarians should be cautious. Most cakes contain butter and eggs, and some specific recipes use fish-based gelatin, so it is best to check the ingredients before ordering.
Secret Recipe is world-famous for its Chocolate Indulgence cake. For a main course, customers highly recommend their signature grilled chicken dishes and their flavorful range of Asian-style noodles.
Yes, Secret Recipe is generally Halal-certified in its primary markets, including Malaysia and Singapore. This makes it a go-to destination for many families looking for a certified dining experience.
Conclusion
The secret recipe is an outstanding example of success in the global fast-casual market sector, where quality baking and multi-cuisine dining are effectively integrated into one brand name. Sticking firmly to the principle of strict Halal certification, menu innovation and pricing policy ensures that this franchise keeps its leading position in the Asian market. The special windows of this restaurant still inspire happiness and nostalgia in all celebration lovers. As Secret Recipe tries to conquer new continents, this restaurant remains a part of the neighborhood and a place where quality and hospitality meet.
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My name is Lucky Sharma, a B.A. graduate with a strong passion for food, travel, and discovering new experiences. I enjoy exploring unique dishes, street food, and culinary traditions from around the world. Sharing these adventures through writing allows me to connect with fellow food enthusiasts and inspire others to try new flavors and destinations. Whether I’m tasting something new or traveling to a different corner of the globe, I’m always on the lookout for exciting stories to share. Join me on this flavorful journey and let’s explore the world one dish at a time.