Wendy’s 2026 Strategy: 300 Stores Closing & New $4 Biggie Deals
Wendy’s is undergoing a high-stakes transformation in 2026 to reclaim its position in the burger wars. Through its “Project Fresh” initiative, the company is implementing Wendy’s 2026 Strategy: 300 Stores Closing & New $4 Biggie Deals by shutting down underperforming U.S. locations. This “addition by subtraction” approach allows them to move away from older, low-traffic … Read more